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Buttonwood Founder Moderates Panel of ETF Digital Marketing Experts

Buttonwood’s Founder Justin Meise moderated a panel of ETF digital marketing experts during the second webinar in ETF BILD’s Insider Series for Industry Professionals, “ETF Marketing 2024: Digital, Traditional and More,” on Thursday, April 25th.

The panel, which included Andrew Chanin, CEO of ProcureAM, Julie Cooling, Founder & CEO of RIA Channel and RIA Database, and Zachary Csillag, MD and Head of Marketing of NEOS Investments, provided insights on:

  • Developing a compelling brand and product story
  • Choosing the best digital marketing tools for reaching different target audiences
  • How smaller firms can use budgets wisely to level the playing field against industry giants
  • Building a strong foundation of digital tools
  • How to measure marketing success

Watch the on-demand webinar here.