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ETF Legend Lee Kranefuss Chooses Buttonwood for PR Launch of New Firm

Lee Kranefuss has been called the “Father of ETFs” after his success building the iShares business. Now as Lee, hedge fund manager and Wharton School Professor Vinay Nair and former President and COO of WisdomTree Investments Bruce Lavine develop plans to launch a new ETF focused firmed, to be called 55 Capital, they have selected Buttonwood Communications Group to develop and manage the PR launch.

“We are humbled and honored to work with the 55 team,” said Justin Meise, President and Founder of Buttonwood Communications Group. “Having worked with Lee in the early years of the iShares business, I’m very excited to have the opportunity to again work with one of the industry’s great leaders. We look forward to supporting Lee, Vinay and Bruce as they build what we are sure will be a highly successful firm.”